Brand Funnel Conversion Calculator

Map your brand funnel and identify where you’re losing the most consumers – from awareness down to advocacy.

1. Enter funnel structure

Brand name

Used only in the summary and insights.

Total sample size (optional)

If filled, approximate number of people at each stage will be shown.

2. Enter funnel stage percentages

Enter the percentage of the total sample at each stage. Stages are editable – feel free to rename / add / remove.

Est. count (if N given)	Conversion from previous	Drop-off from previous
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3. Funnel diagnostics

Overall conversion (top → bottom)

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Primary leak stage

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Biggest single-stage drop-off

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Suggested focus

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Stage-by-stage summary

Conversion = (Stage X% ÷ previous stage%). Drop-off = 1 − Conversion, shown in percentage points.

Stage	% at this stage	Est. count	Conversion from previous	Drop-off from previous

Interpretation & suggestions

4. What-if scenario simulator

Use your current funnel as a baseline, then adjust stage percentages to see how overall conversion and primary leaks change.

5. Persona split comparison

Compare how two personas move through the same funnel – where one converts better or leaks more than the other.

Persona A name

Persona B name

6. Competitive funnel comparison (multi-brand)

Benchmark multiple brands on top-to-bottom funnel efficiency using their top-stage and bottom-stage percentages.