Brand Importance–Performance (BIP) Mapper
Paste attribute-level importance & performance scores, and get a Pvalue-style quadrant map with priority actions.
1. Brand & scale settings
If you leave scale min/max blank, the tool will infer sensible bounds from the data. Quadrant cutoffs use simple means of importance & performance.
2. Paste attribute–level data
Format: first row = headers.
Columns required: Attribute, Importance, Performance (comma, semicolon, or tab-separated).
3. Overall summary
Key pain-point count (Q1)
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4. Importance–Performance quadrant map
X-axis = Importance, Y-axis = Performance. Vertical line = avg importance; horizontal line = avg performance.
Top-right = strengths to leverage; top-left = priority fixes.
Q1: Fix first (High Imp, Low Perf)
Q2: Leverage & protect (High–High)
Q3: Low priority (Low–Low)
Q4: Over-delivery / re-balance (Low Imp, High Perf)
5. Attribute table & quadrant classification
Gap = Performance – Importance. Negative gap on high-importance attributes points to pain areas.
6. Narrative for decks
Auto-generated insights
3–4 line executive summary
