Concept Performance Simulator

Paste concept scores for Appeal, Uniqueness, Value and Purchase Intent (PI).
The tool builds a Concept Power index, selects a winner, and lets you run simple “What if we improve Value by +0.5?” simulations.

Format: first column is Concept name. Next four columns are numeric scores for Appeal, Uniqueness, Value, PI (e.g., 1–5 or 1–10). Header row is required.

Concept,Appeal,Uniqueness,Value,PI Concept A,4.2,3.8,4.0,3.9 Concept B,3.9,4.4,3.7,4.1 Concept C,4.5,4.1,4.3,4.0 Concept D,3.7,3.5,4.2,3.6

Tip: If your paste fails, the tool will automatically fall back to sample data and show a debug note.

Weights are normalised to 100% internally. Use this to reflect your category reality (e.g., Value-heavy in India, Appeal-heavy in premium categories).